Passion. Truth. Understanding.
About Lori Schmon
Lori Schmon is an award-winning commercial and documentary director. Merging authenticity with narrative craft, Lori uses her documentary roots to shape emotionally layered films grounded in vivid, expressive imagery. She has directed films for Vevo, MTV, J&J Snack Foods, Bose, University of Arizona & many more. Lori began honing her dynamic and vibrant visual language while traveling the country as a one-woman band, directing and shooting for MTV’s MADE.
Lori next directed her first short documentary, chronicling the Jordanian women’s soccer team’s push for World Cup qualification. Whether she’s telling stories for global brands, artists, or athletes, Lori aims to craft visually striking films that genuinely move people.
I am a director of documentaries & commercials.
My passion is rooted in understanding people and telling their stories with a sense of soul and purpose.
Work
This is a sample of work, including “A Reel Diary”, “CSU: Find Your Energy // Director’s Cut”, “UI Health: Power of Care”, “Bose x Arlo Parks”, and more.
A Reel Diary
Director
CSU: Find Your Energy // Director’s Cut
Director
UI Health: Power of Care
Director
Bose x Arlo Parks
Director
SUPERPRETZEL: A Taste of Victory
Director